Most companies understand getting the word out about their company and product is essential for having success, and sometimes falls into one of these three categories: advertising, marketing or public relations. Traditional forms of advertising are on television, magazines and now more commonly on social media platforms, but what about unconventional advertising by using brand ambassadors? Brand ambassadors can be just as influential but is usually often overlooked by many business owners and entrepreneurs.
Brand ambassadors are the “face” of the brand and will represent the company at specific events where they’ll provide product demonstrations or give away sample products. This person is usually well-versed on the role and the responsibilities of the job at hand. Having a good brand ambassador, or several of them is a powerful and versatile tool to raise your company or product awareness.
Health and Fitness Staffing chooses to specialize in one industry. By doing this, we have been able to build a network of brand ambassadors passionate about bringing healthy lifestyle products to customers. In our experience, we’ve learned one of the best ways to get the word out about your company or product is by getting in touch with your target audience and leveraging them to market your brand.
According to Forbes, a savvy brand ambassador should be more than just a
billboard. They should be able to humanize your brand – not simply be a human with your brand visibly emblazoned on his or her t-shirt. To be effective, your brand ambassador needs to believe in your brand as much as, if not more than, you do.
The next time you’re looking for great advertising that leaves a memorable impression on the customer, remember a brand ambassador is well worth the investment. After all, one of the most powerful tools of marketing is word-of-mouth.